Lake St. Clair Guide Approved for 10 More Years of Trademark

November 2, 2021 – The term “Lake St. Clair Guide” has successfully renewed its trademark name which originated 2012.  The term “Lake St. Clair Guide” is officially & legally protected by the United States Patent Office as an official Trademark name through 2032!

Author & Owner Kim Darrah – “After 21 years of curating a niche market magazine to help everyone enjoy and use all of the lake and its many services, I felt this was important to continue to protect Lake St. Clair Guide.  The original trademark was approved at the Lake St. Clair Guide’s 12 birthday.  Many documents over many months were required to obtain this approval which had to be refiled again and approved after its 5th year.  Now Lake St. Clair Guide has passed a milestone and is approved for 10 more years.

Understanding Trademarks & Why Important

Using a trademark prevents others from using a company or individual’s products or services without their permission. They also prohibit any marks that have a likelihood of confusion with an existing one. This means that a business cannot use a symbol or brand name if it looks or sounds similar, or has a similar meaning to one that’s already on the books—especially if the products or services are related.  For instance, a soft drink company can’t legally use a symbol that looks like that of Coca-Cola and it can’t use a name that sounds like Coke.